"Life should feel softer. You deserve the luxury of rest." - Ronewa Ramoyada, Founder
THE VISIONARY
Born from a vision of absolute ease.
Founded by Ronewa Ramoyada, a young black woman with a singular mission: to transform an everyday chore into a moment of convenience. Luro Laundromat & Shoe Care was born because life is demanding enough.
We believe that luxury isn’t just about what you wear, it’s about how much time you have to enjoy it. From our humble beginnings in a small town in Limpopo, we’ve scaled to serve those who value excellence, dignity, and the freedom to just breathe.
Our Mission
To give our clients their time back. We aim to remove the friction from everyday living, replacing the "laundry day" struggle with a service that feels deeply caring and entirely effortless.
Our Vision
To grow Luro laundromat & Shoe Care into South Africa’s most trusted luxury care brand redefining garment and footwear maintenance through a blend of artisanal skill and modern technology.
Experience the Softer Side of Life
Place your laundry in a basket, and let us take care of everything else.